It’s now a 12 megapixel Ultra Wide camera that produces a huge leap in image quality and enables a super popular feature from iPad Pro. And that’s why we’re so thrilled to give it a big upgrade. Now, the front camera on iPad is essential for things like remote learning and connecting with family. The upgraded image signal processor in A13 also means the rear camera captures great photos with improved auto focus in low light and better selfies from the front camera as well. And the more powerful neural engine in A13 makes next generation machine learning experiences, like live text in iPad iOS 15, even faster. And as users explore more advanced apps like Adobe Fresco with its super realistic watercolors, A13 delivers the performance they need and then some. From everyday uses like messaging and browsing the web, to playing immersive high quality games. In fact, it makes this iPad up to three times faster than the best-selling Chromebook and up to six times faster than the best-selling Android tablet.Īnd it means users will see even more responsive performance for all the things that they love to do on iPad. With 20% faster performance in every aspect of the chip, from the CPU and GPU, to the neural engine, A13 is leaps ahead of the competition. Under the hood is a more powerful chip, A13 Bionic, and it pushes even further than the speedy A12 from last year’s iPad. And to tell you all about it, here’s Melody. It starts with our most popular iPad, which delivers the full iPad experience at an incredibly affordable price. We have a great lineup today with industry leading customer satisfaction, and it’s about to get even stronger. The iPad business has never been stronger. What makes iPad even more versatile are the over 1 million apps designed specifically for its large canvas. At the heart of it all is iPad iOS, delivering powerful features while maintaining the simplicity of a touch first experience. With powerful and efficient Apple design chips, iPad delivers breathtaking performance all day long.Īnd with fast conductivity, advanced cameras, and accessories, like the magic keyboard and Apple Pencil, iPad becomes even more versatile, extending what users can do on iPad and where they can do it. With advanced displays, users can literally touch their content unlike any other device. It can transform into whatever you need it to be. And the reason it’s so popular is it’s amazing versatility. There’s no other device like iPad, and today it’s more popular and more essential than ever. Next, we’re thrilled to share our newest product announcements, starting with iPad. I can’t wait for all the new shows and movies coming to Apple TV+, including the second season of one of my favorites, The Morning Show, which starts this Friday. That’s why they call it the present y’all. First thing I’m going to do is completely unethical. The world needs to test us to see if it can break us. They’re worried you can predict the future. When it does, what you do will define who you are. Let’s take a quick look at a few shows that are premiering this fall. We’re so proud this year that Apple TV+ has 35 Primetime Emmy nominations, including 20 for Ted Lasso, a record for the first season of a comedy series. Apple Original Series films and documentaries have now been honored with more than 130 wins and over 500 nominations in less than two years. Apple TV+ is a home to the world’s most creative storytellers and continues to expand with award-winning programming. It is such an important part of who we are at Apple and inspires us in everything we create and do. California has always been a place for people with big ambitions and big dreams, a place where people are fueled with optimism to make things better, to make things that can change the world. It represents the way we feel about California. I really love the incredible energy in that opening. Good morning, and thank you for joining us.
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